Digital Marketing Executive

Job Description:

Experience: 0 to 2 Years

Responsibilities and Duties:

  • Assist in the formulation of strategies to build a lasting digital connection with consumers

  • Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)

  • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness

  • Be actively involved in SEO efforts (keyword, image optimization etc.)

  • Prepare online newsletters and promotional emails and organize their distribution through various channels

  • Provide creative ideas for content marketing and update website

  • Collaborate with designers to improve user experience.

  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.) 

  • Acquire insight in online marketing trends and keep strategies up-to-date

  • Maintain partnerships with media agencies and vendor

Qualification and Skills:

  • Proven work as Digital Marketing Executive or similar role.

  • Excellent understanding of digital marketing concepts and best practices.

  • Experience in B2C social media, google adwards and email campaign and SEO/SEM

  • Working knowledge of ad serving tools (e.g. Darts, Atlas)

  • Perfect knowledge of web analytic tools (e.g. Google Analytics, Web trends).

  • Creative content writing.

  • Excellent communication and interpersonal skills.